There’s a new kid on the block! In the online shopping department that is … And this one has it’s own unique flavour and just happens to be sporting some of the coolest jewellry designers from New York City.

Bondi babe, Jennifer Moore, the culprit behind BLACK RAG, is making her mark on the online shopping world with her artfully selected jewels, chains, rings and all things bling.

After spending a decade in NYC honing her design skills at Tommy Hilfiger, Jennifer found herself longing for home and the chance to start her own fashion empire …. and the rest as they say, is history.

I got face to face with the gorgeous Jennifer to ask her all my usual (plus some extras!) hard and fast questions for your reading pleasure.


Ali xx

Ali Cotton: What inspired you to start BLACK RAG?

Jennifer Moore: Living in New York for 10 years spoilt me. I got so used to the huge variety of options available in the fashion department. When I returned home to Australia I just found myself roaming aimlessly in the stores looking for things that I needed for a special occasion or ‘just because’ and I could never find anything that I really liked due to the lack of variety. I figured I couldn’t be the only one out there so I decided to do my research and BLACKRAG was the perfect solution.

AC: Why do you love jewels so much?

JM: Jewels complete your look. They are the finishing touch to every outfit. 

AC: Who’s your fashion icon?

JM: There are so many to choose from. If I had to name one it would be Kate Moss. Kate is the definition of rocker-chic – she knows how to rock fashion and wear the chic with class.

AC: Favourite labels?

JM: Balenciaga, Givenchy & Alexander McQueen

AC: f you were an animal what animal would you be?

JM: A dolphin, so I can swim in the ocean 24/7. (AC: that’s a really good answer. I wish I had thought of that)

AC: If there was a movie about you who would play you?

JM: I have never thought about this question before so I have no idea! I would have to say Catherine Zeta-Jones, and the only reason I would choose her is because I get told I look like her every other day.

AC: Favourite thing to do on a Sunday?

JM: Easy! Laying in the sun on the Grassy Knoll in North Bondi and taking multiple dips in the ocean for cool downs.

AC: Rotating on your iPod right now?

JM: The Stone Temple Pilots, Pearl Jam, Jay – Z & Adele

AC: Favourite piece on your store?

JM: I personally really love the Dannijo Loma Cuff but I also love the Jagger Edge iPhone cases.

AC: Must have accessory for summer?

JM: Jagger Edge iPhone case without a doubt, they are the ultimate luxury techcessory. Plus they are hand made in California with love.

AC: Biggest fashion disaster?

JM: Celine Dion at the 1999 Oscars wearing Dior’s classic white suit with the jacket backwards and with a fedora!! I really hope Dior didn’t sign off on that look! (AC: oh god that was just awful wasn’t it! Whoever her stylist was, I hope she was fired immediately!)

AC: If you were stranded on a desert island and had to eat the same food every day for a year, what would it be?

JM: Mangoes! I could eat them for breakfast, lunch and tea. ( AC: surprising Ms Moore … I’ve seen the look on your face when you see fries… I was sure you would say fries !)

AC: What did you want to be when you were a kid?

JM: A rockstar.

AC: All time favourite record?

JM: It’s too hard to pick only one! Pearl Jam’s Ten, Stone Temple Pilots Core & Alanis Morissette’s Jagged Little Pill. I love the music in the 90’s.   

Shop BLACK RAG now to pick yourself up a super cool pick me up!

Here’s some of my fav pieces below.



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